About this all:

HELLO, MY FRIEND:

I'm Jo Marie Farwick, the visionary behind Überground. At our core, we don't just make ads; we redefine how brands connect with culture and their audiences. My journey in the creative industry has always been about pushing boundaries and exploring new ways to tell stories.

Our work at Überground speaks volumes. We've taken on ambitious projects like the complete relaunch of the iconic coffee brand Eduscho, giving it a fresh and modern identity. For taz, we've spearheaded social media campaigns that resonate with a diverse audience, reinforcing their commitment to independent journalism. Our collaboration with The Generation Forest has been transformative, reimagining their brand to align with their mission of sustainable forestry. Additionally, our work on Audi on demand has revolutionized how luxury car services are perceived and accessed.

These projects, along with standout campaigns for Freeletics and the viral #SANTACLARA for Lidl, have established Überground as a powerhouse of creativity and innovation. While we've received numerous awards such as Cannes Lions and Webby Awards, but our true success lies in influencing cultural trends and creating authentic connections between brands and people.

Beyond advertising, my passion extends to film and music projects, where I can bring a unique lyrical and directorial touch. Balancing my professional life with my role as a mother, I champion gender equality in my team, ensuring a balanced and inclusive work environment.

At Überground, our philosophy is about crafting work that transcends traditional advertising, making a meaningful impact and fostering genuine dialogue. With exciting new projects on the horizon, we're set to continue challenging the status quo and redefining brand communication.

For more insights into our approach and latest projects, visit Überground or connect with me on LinkedIn.

Award-Festivals and Juries

MEMBER AND PRESIDENT:

Jury DOOH Award 2020-2024 ● Jury Gerety Awards 2024 ● Chairwoman ADC Festival 2024 ● President of the Tirolissimo Award Jury 2023 ● President of the CCA Jury Austria 2023 ● Juryvorsitz ADC Festival 2023 ● Jury AutoVision Awards 2023 ● Juryvorsitz ADC Festival 2022 ● Neptun Award Jury 2016-2024 ● Juryvorsitz ADC Festival 2021 ● Juryvorsitz ADC Festival 2020 ● Juryvorsitz ADC Festival 2019 ● Juryvorsitz ADC Festival 2018 ●Jury The One Show 2018 ●Jury Deutscher Digital Award 2018 ● Jury die Klappe 2018 ● Jury Spotlight 2018 ● Jury Deutscher Werbefilmpreis 2018 ● Juryvorsitz ADC Festival 2017 ● Jury DWP 2017 ● Grand Jury NYFA 2017 ● DIE PR KLAPPE 2017 ● Jury Porsche Award 2017 ● Jury Eurobest 2017 ● Neptun Award Jury 2017 ● Cannes Jury Promo and Activation 2016 ● Neptun Award Jury 2016MEMBER AND PRESIDENT:

Jury DOOH Award 2020-2024 ● Jury Gerety Awards 2024 ● Chairwoman ADC Festival 2024 ● President of the Tirolissimo Award Jury 2023 ● President of the CCA Jury Austria 2023 ● Juryvorsitz ADC Festival 2023 ● Jury AutoVision Awards 2023 ● Juryvorsitz ADC Festival 2022 ● Neptun Award Jury 2016-2024 ● Juryvorsitz ADC Festival 2021 ● Juryvorsitz ADC Festival 2020 ● Juryvorsitz ADC Festival 2019 ● Juryvorsitz ADC Festival 2018 ●Jury The One Show 2018 ●Jury Deutscher Digital Award 2018 ● Jury die Klappe 2018 ● Jury Spotlight 2018 ● Jury Deutscher Werbefilmpreis 2018 ● Juryvorsitz ADC Festival 2017 ● Jury DWP 2017 ● Grand Jury NYFA 2017 ● DIE PR KLAPPE 2017 ● Jury Porsche Award 2017 ● Jury Eurobest 2017 ● Neptun Award Jury 2017 ● Cannes Jury Promo and Activation 2016 ● Neptun Award Jury 2016

Shows and panels

SHOWHOST AND SPEAKER

Forward Festival 2022 & 2024 ● High Five: Brave German Gems 2022 ● W&V Top 5 Club 2018 ● Referentin der Open Space, ADC Festival 2018 ● ADC Night of Honour Laudatorin 2017 ● ADC Verleihung Laudatorin 2017 ● BFFF - Panel Fear 2017 ● Mediabeach von Weischer Media 2017 ● WerbeWeischer / Music Meets Advertising 2017 ● Hamburg1 MenschenMarkenMedien 2017 ● German Creative Culture Facebook 2017 ● Horizont Award - Panel „Let’s talk about fear“