Hey there,
this is Jo Marie Farwick.

• Early Career and Education

Jo Marie Farwick, born in Emsdetten, Germany, in 1980, embarked on her communications career in 2003. She honed her skills at prominent agencies, including Jung von Matt, Philipp & Keuntje, and Heimat.

• Founding Überground

In September 2015, Farwick founded Überground, a creative collective that challenges traditional advertising structures by fostering collaboration among experienced creatives from diverse disciplines.

• Notable Campaigns

Under her leadership, Überground has developed notable campaigns, including the international campaign for the fitness brand Freeletics. In 2016, their disruptive #SANTACLARA campaign for Lidl became the most shared Christmas viral of the year.

• Awards and Recognition

Farwick's work has gained numerous awards, including multiple Cannes Lions, ADC Nails, and international accolades like the LIA, Webby Awards, New York Festivals, and Clio Awards.

• Industry Contributions

She has served as a jury member for prestigious industry awards, including the Gerety Awards and the CCA-Venus.

• Advocacy and Personal Life

Beyond her professional achievements, Farwick is known for her advocacy for diversity and inclusion in the creative industry, emphasizing the importance of authentic connections and collaboration. She is also a member of the Art Directors Club for Germany, contributing to discussions on creativity and humor in the industry.

Farwick's innovative approach and commitment to challenging industry norms continue to influence the advertising landscape, positioning her as a leading creative strategist and visionary.