Jo Marie Farwick is a German creative director, filmmaker, entrepreneur, and sought-after speaker who has been shaping the communications industry since 2003. After gaining experience at renowned agencies like Jung von Matt, Philipp & Keuntje, and Heimat, she founded Überground in Hamburg in 2015—a creative collective known for its bold and unconventional ideas.

Jo Marie doesn’t just lead; she gets hands-on. She directs films for brands like Freeletics, Tomorrow Bank, Lidl, and Lamborghini, often crafting the music herself to create an even deeper emotional connection. Her campaigns have won accolades including Cannes Lions, ADC Nails, and international awards like the LIA, Webby Awards, New York Festivals, and Clio Awards. Überground’s #SANTACLARA campaign for Lidl, the most-shared Christmas viral of 2016, remains a standout example of her work.

As a speaker, Jo Marie shares her insights on creativity, leadership, and the courage to challenge conventions. Whether on stage or in panel discussions, she brings authenticity, sharp perspectives, and a sense of humor that resonates. A member of the Art Directors Club for Germany, she is also a strong advocate for gender balance in the industry.

Jo Marie balances it all with her role as a mother to her son Parker, proving that bold ideas and grounded values can coexist. Under her leadership, Überground has become one of Germany's most significant small agencies, celebrated for its fearless creativity and commitment to making an impact.